Category: Business Basics

Note: this is the first part of a two-part essay on Steve Jobs and his leadership qualities. Part two will be published on Wednesday, November 7,...

Every spring, I teach a course in Non-Profit Marketing (BUSN 332) to my upper-division marketing students. During this course, my students...

This is the first post in a series we will presenting on this blog called "Business Fundamentals". In this series, we will be collecting lectures...